SERPs short for Search Engine Results Pages.
The importance of submitting your site to Search Engines, and being indexed, is to appear on SERPs.
Relevancy of Search Results
Top Search Engines struggle to deliver the most relevant results on their SERPs.
How search engine's results are calculated?
This is accomplished by secret propietary algorithms. From observation, we can assume, this algorithms calculate results relevance, mostly based on three factors:
- Website's Content
- Website's Structure
- Link popularity
Why it's important to appear on SERPs
Appearing on search result pages is very important. Potentially a lot of traffic can be generated by appering at top positions for certain keywords.
Author: Edgard Durand